A Big Man
He has been on an incredible journey of understanding which has brought him from a man who was vilified for appearing to equate homosexuality with paedophilia back in 2008, to someone who has sunk $1.5m dollars of beyondblue & Movember's money into a campaign to change Australia's mind about gays and lesbians.
A year ago he was against equal marriage and said children would do better with a Mum and a Dad. Now he's in favour.
He shirtfronted AFL head Andrew Demetriou for failing to follow through the good work done on racism and attitudes to women in footy, telling him it's time for proper respect to be paid to GLBTI folk, too, and putting his weight behind a community drive for a gay Pride Round.
He even offered to fill in at the Australian Christian Lobby national conference, when Julia Gillard pulled out, offering them a 'more temperate' Christian viewpoint than their own.
Stung, the ACL rather ungraciously rejected his offer ('politely', they said), accusing him of caving in to the gay lobby for financial and political reasons.
"Unlike Mr Kennett, who capitulated after his funding was threatened, ACL stands by its principles that kids should wherever possible have the opportunity to be raised by their biological mother and father," Jim Wallace sneered.
"Truth is not something to be compromised for political or financial favour."
Jeff has also thrown his public support behind a petition to show the Not To Homophobia ads at the Grand Final, and for the AFL to create a gay Pride Round.
All in all, a heartening transformation and one I and many others warmly welcome. It takes a big man to do as you have, Jeff. Thank you. Thank you very much indeed.
No doubt your actions will help save lives. Lives cast into despair by the likes of Jim Wallace and Lyle Shelton of the Australian Christian Lobby - a small fringe organisation (despite the Australian calling them 'mainstream') run by small men with small minds. And little heart.